Let’s talk about one part of your LinkedIn that quietly decides whether recruiters message you or move on: your About section.

Most people treat it like a mini résumé — long, formal, and full of buzzwords like “results-driven professional with a strong work ethic.”

But here’s the problem: recruiters don’t read it. They skim it.

And what they’re really scanning for is one thing — clarity.

They want to know, in a few lines, what you do, who you help, and why you’re worth reaching out to.

Here’s a simple structure I use when rewriting client About sections:

1️⃣ Start with what you do — “I help [type of companies] achieve [specific result].”

2️⃣ Back it up with a proof — “In 2024, I [quantifiable achievement].”

3️⃣ End with direction — “I’m currently focused on [goal or opportunity].”

Example:

“I help SaaS companies scale their paid ads profitably. In 2024, I managed campaigns that generated $2.5M in pipeline. I’m currently helping early-stage startups optimize their funnel performance.”

Clean, conversational, and credible.

If you want to instantly rewrite your About section with the same clarity (and recruiter-friendly keywords), you’ll find my About Section Clarity Prompt inside LinkedIn Prompt Kit Pro 👇

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It’s one of the 60+ prompts designed to help you turn your profile into something recruiters can’t ignore.

Talk soon,

Nidal

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