Yesterday, we talked about that "networking anxiety" you get right before sending a cold DM. (I saw a few replies come in you are definitely not alone.)

Today, I want to talk about the second big problem in your job hunt.

You're smart. You've used the free kit. You probably already know what an ATS is, and you've "keyword-optimized" your resume to beat it.

But what if that "optimization" is the exact thing holding you back?

Here's what's happening:

You passed the robot test.

But you're failing the human test.

A hiring manager (a real, tired person) finally opens your "optimized" resume and sees a wall of keywords:

Project Management | PMP | Agile | Scrum | Logistics

Their eyes glaze over. They can't see what you actually did. You're invisible again.

The "Keyword-Story" Fix

You have to do both. You must beat the robot AND hook the human.

You do this by wrapping your keyword in an impact story.

BAD (For Humans):

• Project Management

GOOD (For Humans + ATS):

• Led a 6-month project management sprint that launched our new app 2 weeks ahead of schedule.

BAD (For Humans):

• Handled budgeting

GOOD (For Humans + ATS):

• Managed the $500k project budget, re-negotiating with vendors to save 15% ($75k) in costs.

So now we've covered the two biggest advanced problems:

1. Networking Anxiety (from yesterday)

2. The Robot-vs-Human resume problem (from today)

My free kit was never designed to solve these.

Tomorrow, I'll send you the final email. It ties both of these problems together and shows you the system I built to solve them.

Keep an eye out for it.

Best,

Nidal

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